Terms of Service

2. Service Description

GETBOOKD LTD ("we", "us", "our", "Bookd", "Company") provides a cloud-based Software-as-a-Service (SaaS) platform designed to help appointment-based service businesses manage their operations, including:

• Booking management and scheduling
• Client record management
• SMS and email notification systems
• Invoicing and billing features
• Performance analytics and reporting

The Service is provided on an "as-is" and "as-available" basis. We do not guarantee uninterrupted availability or error-free operation, though we will use reasonable efforts to maintain service continuity.

3. Account Registration and Responsibilities

3.1 Account Creation

To use the Service, you must create an account by providing accurate, complete, and current information. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account.

3.2 Free Trial

We offer a 30-day free trial of the Service with no credit card required. Access to the Service will automatically terminate at the end of the 30-day trial period unless you have selected and paid for a subscription plan. We are not responsible for any loss of data after the trial period ends.

3.3 User Responsibilities

You agree to:

• Provide accurate, lawful, and complete information when registering and using the Service
• Keep your password secure and notify us immediately of any unauthorised access
• Be responsible for all activities under your account, whether authorised or not
• Comply with all applicable laws and regulations when using the Service
• Not share your account credentials with unauthorised parties
• Maintain backups of important data (we recommend regular exports)

3.4 Account Termination

We may terminate or suspend your account immediately, without notice, if we determine that you have violated these Terms or engaged in misconduct. You may request to delete your account at any time by contacting us.

4. Subscription Plans and Billing

4.1 Subscription Tiers

The Service is offered under the following subscription plans:

Pricing and available features are subject to change. We will notify you of any price increases at least 30 days in advance. Your continued use of the Service following notice of a price increase constitutes your acceptance of the new price.

4.2 Billing and Payment

Subscription fees are billed monthly in advance. Your subscription will automatically renew each month unless you cancel it. Payment is processed securely through Stripe, our payment processor. You agree to provide accurate billing information and authorise us to charge your payment method.

4.3 Payment Failures

If your payment fails, we will attempt to process it again. If payment continues to fail after reasonable attempts, your subscription will be suspended and your access to the Service will be restricted until payment is received. Outstanding balances may be referred to a debt collection agency.

4.4 Refunds

All subscription fees are non-refundable except where required by law. If you cancel your subscription, access continues until the end of the current billing period. We do not provide refunds for partial months or for unused features.

4.5 Cancellation

You may cancel your subscription at any time by logging into your account or contacting us at info@getbookd.io. Your access to the Service will continue until the end of the current billing period. After cancellation, your data will be retained for 30 days, after which it will be permanently deleted.

4.6 Taxes

Subscription fees are exclusive of any applicable VAT or sales taxes, which will be added to your invoice where applicable. You are responsible for paying any applicable taxes.

4.7 Taxes on Your Services

You are the merchant of record for all payments you collect from your clients through the Service. Where the Service offers tax configuration tools, it applies only the tax rates and taxability settings that you supply. Bookd does not determine, calculate, verify, collect, file, or remit sales tax, VAT, or any other transaction taxes on the sales you make to your clients, and nothing in the Service constitutes tax advice. You are solely responsible for determining whether your services and products are taxable, registering with the relevant tax authorities, and collecting and remitting any taxes due on your sales.

5. Acceptable Use Policy

You agree not to use the Service for any unlawful purpose or in any way that could damage, disable, or impair the Service. Specifically, you agree not to:

• Engage in harassment, threats, defamation, or abusive behaviour towards other users or our staff
• Attempt to gain unauthorised access to the Service, our systems, or other users' accounts
• Use automated tools (bots, scrapers) to access or extract data from the Service without permission
• Introduce viruses, malware, or other harmful code into the Service
• Reverse-engineer, decompile, or attempt to discover the source code or underlying technology
• Use the Service to process illegal transactions or launder money
• Violate any applicable laws or regulations in your jurisdiction
• Spam, phish, or engage in social engineering attacks
• Infringe upon the intellectual property rights of others
• Resell, sublicense, or commercially exploit the Service without authorisation
• Send unsolicited marketing or promotional content through the Service

Violation of this Acceptable Use Policy may result in immediate termination of your account and access to the Service.

6. Intellectual Property Rights

6.1 Our Intellectual Property

The Service, including all software, design, text, graphics, logos, images, and other content, is owned by or licensed to GETBOOKD LTD. You are granted a limited, non-exclusive, non-transferable licence to access and use the Service solely for your own business purposes.

You may not:

• Copy, modify, or create derivative works based on the Service
• Sell, rent, lease, transfer, or sublicense the Service
• Use the Service to develop competing products or services
• Remove or alter any copyright, trademark, or proprietary notices

6.2 Your Content

You retain all rights to any content you upload to the Service (client records, business information, notes, etc.). By uploading content, you grant us a non-exclusive, royalty-free, worldwide licence to use, store, and process your content solely to provide the Service to you and improve our platform.

You are responsible for ensuring you have the right to upload any content and that it does not infringe upon the rights of others.

6.3 Feedback

If you provide feedback, suggestions, or enhancement requests, we may use this feedback without obligation to you and without compensating you.

7. Data Protection, Privacy and Data Processing Agreement

This Section 7 constitutes a Data Processing Agreement ("DPA") between you and GETBOOKD LTD pursuant to Article 28 of the UK General Data Protection Regulation ("UK GDPR"). By using the Service, you enter into this DPA on behalf of yourself and, to the extent required, your clients. This DPA is incorporated into and forms part of these Terms.

7.1 Definitions

In this Section 7, the following terms apply:

• "Controller" means you, the business using the Service, who determines the purposes and means of processing Personal Data.
• "Processor" means GETBOOKD LTD, which processes Personal Data on behalf of the Controller.
• "Personal Data" means any information relating to an identified or identifiable natural person that is processed by the Processor on behalf of the Controller through the Service.
• "Data Subject" means the individual to whom the Personal Data relates (e.g., your clients, their pet owners, or end users of your booking page).
• "Sub-processor" means any third party engaged by GETBOOKD LTD to process Personal Data on behalf of the Controller.
• "Data Protection Laws" means the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and any successor legislation.

7.2 Scope and Purpose of Processing

The Processor shall process Personal Data only for the purposes of providing the Service to the Controller, including:

• Storing and managing client records (names, contact details, addresses)
• Processing and managing bookings, appointments, and scheduling
• Sending transactional communications (booking confirmations, reminders, cancellations) via email and SMS
• Processing payments and deposits
• Generating business analytics and reporting
• Providing AI-assisted chatbot functionality (Teddy)

Categories of Data Subjects: Your clients, prospective clients, and end users who interact with your booking page.

Types of Personal Data: Names, email addresses, phone numbers, postal addresses, appointment history, service preferences, pet information (where applicable), payment card details (processed by Stripe, not stored by Bookd), and any additional notes you choose to record.

Duration of Processing: Personal Data will be processed for the duration of these Terms plus 30 days following termination (the data retention period), after which it will be permanently deleted unless longer retention is required by law.

7.3 Controller Obligations

As the Controller, you are responsible for:

• Ensuring you have a lawful basis (under Article 6 UK GDPR) for collecting and processing your clients' Personal Data
• Providing your clients with a clear privacy notice explaining how their data is used, including that it is processed by Bookd as your data processor
• Obtaining any necessary consent from Data Subjects before inputting their Personal Data into the Service
• Ensuring that your processing instructions to us are lawful and comply with Data Protection Laws
• Responding to Data Subject access requests, erasure requests, and other rights requests under Chapter III UK GDPR
• Reporting data breaches to the Information Commissioner's Office (ICO) within 72 hours where required, and to affected individuals without undue delay where required
• Registering with the ICO as a data controller if required by law

7.4 Processor Obligations

As the Processor, GETBOOKD LTD shall:

• Process on instructions only: Process Personal Data only on the documented instructions of the Controller (i.e., as necessary to provide the Service), unless required to do so by applicable law, in which case we will inform you before processing unless prohibited by law from doing so
• Confidentiality: Ensure that all persons authorised to process Personal Data have committed to confidentiality or are under an appropriate statutory obligation of confidentiality
• Security measures: Implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including as appropriate: encryption of Personal Data in transit (TLS 1.2+) and at rest, the ability to ensure ongoing confidentiality, integrity, availability, and resilience of processing systems, the ability to restore availability and access to Personal Data in a timely manner following an incident, and regular testing and evaluation of the effectiveness of these measures
• Sub-processors: Not engage another processor (Sub-processor) without prior specific or general written authorisation of the Controller. Where general written authorisation is given (which is granted by accepting these Terms), we will inform you of any intended changes concerning the addition or replacement of Sub-processors, giving you the opportunity to object. Our current Sub-processors are listed in Section 7.7
• Assistance with Data Subject rights: Assist the Controller by appropriate technical and organisational measures, insofar as possible, in fulfilling the Controller's obligation to respond to Data Subject rights requests
• Assistance with compliance: Assist the Controller in ensuring compliance with obligations under Articles 32 to 36 UK GDPR (security, breach notification, data protection impact assessments, and prior consultation), taking into account the nature of processing and the information available to us
• Deletion or return: At the choice of the Controller, delete or return all Personal Data to the Controller after the end of the provision of the Service, and delete existing copies unless applicable law requires storage of the Personal Data
• Audit rights: Make available to the Controller all information necessary to demonstrate compliance with the obligations laid down in Article 28 UK GDPR and allow for and contribute to audits, including inspections, conducted by the Controller or an auditor mandated by the Controller. We shall immediately inform the Controller if, in our opinion, an instruction infringes Data Protection Laws

7.5 Data Breach Notification

In the event of a Personal Data breach (as defined in Article 4(12) UK GDPR), the Processor shall:

• Notify the Controller without undue delay, and in any event within 24 hours, after becoming aware of the breach
• Provide the Controller with sufficient information to enable the Controller to meet its obligations under Articles 33 and 34 UK GDPR, including: the nature of the breach, the categories and approximate number of Data Subjects and records affected, the likely consequences, and the measures taken or proposed to mitigate the breach
• Co-operate with the Controller and take reasonable commercial steps to assist in the investigation, mitigation, and remediation of the breach
• Not notify any Data Subject or regulatory authority directly unless instructed to do so by the Controller or required by applicable law

7.6 International Data Transfers

Personal Data processed under this DPA is stored and processed within the United Kingdom and the European Economic Area. Specifically:

• Database: Supabase (EU region — Frankfurt, Germany)
• Application hosting: Vercel (edge network, with primary processing in EU/UK regions)
• Email delivery: Brevo (EU-based, Paris, France)
• SMS delivery: Twilio (data processed in UK/EU; see Twilio's BCR for any onward transfers)
• Payment processing: Stripe (UK entity; card data processed by Stripe, not stored by Bookd)
• Analytics: PostHog (EU Cloud instance)

We shall not transfer Personal Data to a country outside the UK or EEA unless: (a) an adequacy decision exists for that country; (b) appropriate safeguards are in place (such as Standard Contractual Clauses or Binding Corporate Rules); or (c) a specific derogation under Article 49 UK GDPR applies. We will inform you of any proposed change to Sub-processor locations that would result in an international transfer.

7.7 Authorised Sub-processors

By accepting these Terms, you provide general written authorisation for GETBOOKD LTD to engage the following Sub-processors:

We will notify you by email at least 14 days before adding or replacing any Sub-processor. If you object to a new Sub-processor on reasonable data protection grounds, you may notify us in writing within 14 days of our notice, and we will work with you to find a reasonable resolution. If no resolution can be reached, you may terminate the affected Service without penalty.

7.8 Data Retention and Deletion

Upon termination of these Terms (whether by you or by us), we will:

• Retain your data for 30 days to allow you to export it
• Permanently and irreversibly delete all Personal Data from our systems within 30 days of the end of the retention period, including from backups within a reasonable timeframe
• Provide written confirmation of deletion upon request
• Retain only such data as is required by applicable law (e.g., financial records for HMRC), and only for the minimum period required

7.9 Privacy Policy

Our Privacy Policy describes how we collect and use data in our capacity as a data controller (for your account data) and as a data processor (for your client data). Please see our Privacy Policy for full details.

7.10 ICO Registration

GETBOOKD LTD is registered with the Information Commissioner's Office (ICO). Registration reference: C1896648.

8. Limitation of Liability

8.1 Disclaimer of Warranties

The Service is provided "as-is" and "as-available" without any warranties, express or implied. To the fullest extent permitted by law, we disclaim all warranties, including:

• Fitness for a particular purpose
• Merchantability
• Non-infringement of third-party rights
• Accuracy or completeness of information
• Uninterrupted or error-free operation

8.2 Limitation of Damages

To the fullest extent permitted by UK law, in no event shall we be liable for:

• Indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, business opportunities, or goodwill
• Costs of substitute goods or services

Our total liability for any claim arising from these Terms or the Service shall not exceed the total amount you have paid us in the 12 months preceding the claim, or £100, whichever is greater.

8.3 Exceptions

The above limitations do not apply to:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Liability that cannot be excluded by UK law

8.4 Data Loss

While we implement security measures to protect your data, we are not responsible for loss or corruption of your data. We recommend that you maintain regular backups of all important data. You can export your data at any time from your account settings.

9. Termination

9.1 Termination by You

You may terminate your subscription at any time by logging into your account or contacting us. Termination will take effect at the end of your current billing period.

9.2 Termination by Us

We may terminate or suspend your account immediately if:

• You violate any provision of these Terms
• You engage in unlawful or harmful conduct
• Your subscription payment fails and remains unpaid for more than 30 days
• We cease offering the Service
• We determine it is necessary for legal or compliance reasons

9.3 Effects of Termination

Upon termination:

• Your right to access and use the Service immediately ends
• You must cease all use of the Service
• Your data will be retained for 30 days, after which it will be permanently deleted
• You may export your data before termination
• You remain liable for any outstanding fees or obligations

10. Dispute Resolution and Governing Law

10.1 Informal Resolution

If you have a dispute with us, we encourage you to contact us first to attempt to resolve it informally. Please email info@getbookd.io with a detailed description of the issue.

10.2 Formal Dispute Resolution

If informal resolution fails, you may pursue your claim through the UK courts. Both you and we agree to submit to the exclusive jurisdiction of the courts of England and Wales.

10.3 Governing Law

These Terms and your use of the Service are governed by the laws of England and Wales, without regard to its conflict of law principles. Any legal action or proceeding shall be brought exclusively in the courts of England and Wales.

10.4 Consumer Rights

If you are a consumer (using the Service for personal purposes rather than business), you have certain statutory rights under UK law (e.g., the Consumer Rights Act 2015) that cannot be excluded. Nothing in these Terms affects those rights.

10.5 Small Claims Track

For claims under £10,000, either party may take the matter to the small claims track of the local county court, which has a streamlined procedure and lower costs.

11. Indemnification

You agree to indemnify and hold harmless GETBOOKD LTD, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any applicable law or regulation
• Content you upload or transmit through the Service
• Your infringement of the rights of third parties
• Claims by your clients or other users

12. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of law, that provision shall be severed, and the remaining provisions shall continue in full force and effect.

13. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and GETBOOKD LTD regarding the Service and supersede all prior or contemporaneous agreements, understandings, negotiations, and discussions, whether written or oral.

14. Contact Information

If you have questions about these Terms, or if you wish to report a violation, please contact us:

15. Additional Notices

15.1 Service Availability

We strive to maintain 99.5% uptime for the Service, but we do not guarantee uninterrupted availability. We may perform maintenance, updates, or other activities that temporarily interrupt service. We will attempt to provide advance notice of planned downtime.

15.2 Changes to the Service

We may modify, enhance, or discontinue features or aspects of the Service at any time. We will endeavour to provide notice of significant changes. Continued use of the Service following such changes constitutes acceptance.

15.3 Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the content, accuracy, or practices of these third parties. Your use of third-party sites is governed by their terms and privacy policies.

15.4 No Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or the right to enforce it at a later time.