Groomsy positions itself as the leading dog grooming software for managing appointments, reminders, payments and deposits. If you have searched for grooming software, you have probably seen their name.
Like Bookd, Groomsy is built specifically for dog groomers — not repurposed from a generic salon or appointment platform. That puts it in the right category. The question is how it compares on the things that actually matter.
Bookd vs Groomsy at a glance
| Feature | Bookd | Groomsy |
|---|---|---|
| Online booking | Yes | Yes |
| Automated reminders | Yes | Yes |
| Payments | Stripe | Yes |
| Deposits | Yes — Stripe-powered, Growth and above | Yes |
| Client & pet records | Yes | Yes |
| Booking approval workflow | Yes — review & confirm | Not confirmed |
| SMS included | Growth plan and above (from £39/mo) | Not specified |
| White-label emails | Yes — your branding | Not confirmed |
| Pricing transparency | Fully public | Requires sign-up or contact |
| Free trial | 30 days, no card | 14 days |
| UK-built | Yes | Not confirmed |
Pricing comparison
One of the challenges with comparing Bookd and Groomsy is that Groomsy does not make its pricing publicly visible without signing up. This is a deliberate choice some software companies make, but it makes it harder for groomers to evaluate before committing time.
| Platform | Pricing | Notes |
|---|---|---|
| Bookd | Starter £19/mo | Growth £39/mo | Pro £69/mo | Fully transparent; SMS reminders from Growth |
| Groomsy | Not publicly listed | 14-day trial available, pricing visible after sign-up |
Bookd publishes its pricing on the website. You can see exactly what you get at each tier before creating an account. For groomers who value transparency — especially when budget is tight — this matters.
What we know about Groomsy
Based on publicly available information, Groomsy offers appointment management, automated reminders, payment processing, and deposit collection. These are core features any grooming software should provide, and they appear to do it well.
What is harder to assess is the depth of those features: How many SMS are included? Is there a booking approval workflow? Are client emails white-labelled or branded as Groomsy? These details are not clear from the public-facing site.
What Bookd offers transparently
Bookd publishes everything upfront. Here is what you get, and from which plan:
- Online booking — branded booking page for your business, from £19/mo
- SMS reminders — sent 24 hours before each appointment, from Growth (£39/mo)
- Automated email reminders — white-labelled under your business name
- Deposit protection — Stripe-powered deposits collected at booking time, from Growth
- Booking approval workflow — review, adjust price, confirm before committing
- Pet & client records — breed, coat type, temperament, allergies, grooming history
- Revenue analytics — revenue and booking totals on every plan; monthly trends and no-show rates from Growth
- White-label branding — your name on every client touchpoint
The transparency issue
This is not a criticism of Groomsy's product — which may well be excellent. It is a comment on the buying experience. When a groomer is comparing software, they want to know three things quickly: what does it cost, what do I get, and is it right for my business?
If answering those questions requires signing up, creating an account, and potentially sitting through a demo or sales call, that is friction most solo groomers do not want.
Bookd lets you evaluate everything from the website, sign up in under two minutes, and start a 30-day trial with no card required. No sales calls, no hidden pricing.
Which platform should you choose?
Choose Bookd if:
- You want to see pricing and features before signing up
- You want online booking and client records from £19/mo
- You want a booking approval workflow for diary control
- You want white-label branding on all client communications
- You want Stripe-powered deposit protection
- You value transparency in the software you buy
Choose Groomsy if:
- You have trialled both and prefer Groomsy's interface
- You are comfortable evaluating pricing after sign-up
- Groomsy offers specific features that Bookd does not have for your use case
Final verdict
Groomsy is a grooming-specific platform and that alone puts it ahead of generic booking tools. If you try it and it fits your workflow, it may be the right choice for you.
But on the basis of what can be compared publicly — pricing, features, transparency and value — Bookd offers a clearer, more accessible proposition: published prices from £19/mo, SMS reminders and deposit protection from Growth (£39/mo), white-label branding, and full transparency. No sign-up required to find out what you are paying for.
For UK groomers who want to make an informed decision quickly, Bookd makes it easier. You can also meet the groomers already using Bookd's UK-built dog grooming software before you decide.